You’ve seen the headlines. “AI will replace designers!” “Your next logo will be made by a robot!” Dramatic much? So let’s cut through the noise.

I Asked AI to Design a Logo. It Gave Me a Sad Circle.

I’ll be real, I love tech. I play around with AI tools all the time. They’re fast. They’re smart-ish. They can whip up a layout in seconds. But does speed always equal quality?

I tested a few logo generators just for fun. You know what I got? A sad-looking circle, a random font, and zero emotion.

Where’s the story? Where’s the brand personality? Where’s the spice?

Design isn’t just decoration. It’s psychology. It’s empathy. It’s knowing why the color green soothes and why red screams, “Buy now!” No AI can replace that gut feeling I get after years of crafting brand identities.

And you better believe I’ve seen more gradients and sans-serifs than I’d like to admit.

AI Is a Tool. I’m the One Holding It.

Let’s get one thing straight. I don’t hate AI. I use it. It helps me sketch rough drafts, automate mockups, even rewrite some email content when my brain's fried.

But here’s the tea: AI doesn’t create. It recycles.

It pulls from what already exists. It mashes ideas together. And sometimes it does it well. But it doesn’t ask questions like, “How do I make this logo feel like your grandma’s recipe book?” I do that. Because I talk to you. I understand you.

Every time a client hires me, they’re hiring for my taste. My weird references. My late-night font hunts. My instinct.

No software can replicate me. (At least not yet. And if it does, I hope it at least learns how to use proper kerning.)

Clients Don’t Just Want Pretty. They Want Purpose.

I had a client last month who said, “I tried an AI tool and still came back to you.” Music to my ears.

He got clean designs, sure. But he said the branding felt “meh” That’s what AI misses, soul.

When I create, I build something that means something. Whether I’m working on a bold new UI or a sassy email marketing header, I’m thinking of your audience.

What makes them pause? What makes them click? What makes them say, “Damn, who made this?”

That’s the difference.

You can generate 50 designs with AI. But you’ll still need a human to know which one feels right.

Social Media Designs? Don’t Even Get Me Started.

Let’s talk about Instagram. Or Facebook. Or LinkedIn. Or whatever new platform Gen Z launches tomorrow.

Do you really think AI knows how to match your brand voice with a trending audio, a culturally relevant meme, or a perfectly sarcastic caption? Nope.

I once made a carousel post about “Fonts That Feel Like Hugs.” Tell me one AI tool that’s got that kind of emotional range.

When I design your social media creatives, I’m building an experience. I know when to go minimal, when to go bold, and when to throw in a rogue pink just for drama.

I’m not just designing—I’m curating moods.

Paid Ads Are a Science and a Moodboard

Running a paid ad campaign? Great. You’ll need a design that gets clicks, not crickets.

This is where AI usually fumbles. It’ll give you a clean layout, sure. But will it understand ad psychology? Seasonal buying behavior? Cultural nuance?

I once redesigned an ad that an AI tool made. Same product. Same copy. My version performed 300% better.

Why? Because I think like a user, not a robot. I know where the eye lands first. I know how to guide it. I test. I tweak. I make sure the vibe fits the target market, not just the mood board.

So… Is AI Going to Take My Job?

Short answer: No.

Long answer: Maybe it’ll take the boring parts. And I’m okay with that.

Let AI handle resizing 20 social media versions of the same post. I’d rather spend my time on the juicy stuff—branding strategy, UI storytelling, or obsessing over a 2-pixel alignment.

Think of me as the creative partner you call when you want your design to feel human.

And hey, if you still want to use AI, go for it. But when you realize your landing page lacks soul, you know where to find me.

Final Thoughts from a Designer Who Talks to His Layers

If you’ve made it this far, you either love design as much as I do, or you’re seriously considering hiring me. Either way, good decision. Design is changing, yes. But the need for human connection, humor, and taste? That’s eternal.